Job Description

Position Summary

The Franchise Business Consultant (FBC) serves as the primary support partner for assigned franchise locations, helping owners run more successful, efficient, and customer-focused businesses.

FBCs are expected to be responsive, well-versed in multiple areas of business operations, and proactive in identifying both challenges and opportunities. Their goal is to improve system-wide performance by helping franchisees succeed locally.

Key Responsibilities

Franchise Partnership and Support

• Build and maintain strong trust-based relationships with franchise owners and their teams.
• Be a reliable point of contact who is approachable, responsive and available when franchisees need guidance.
• Conduct regular check-ins and serve as a trusted advisor for day-to-day challenges.
• Offer alternate solutions when owners encounter challenges.
• Recognize and celebrate wins to help motivate franchise owners and their teams.

Operational Support and Guidance

• Conduct on-site visits throughout the year to assess performance, observe field activity, and provide support to franchise owners.
• Help owners to understand their sales, service, and production metrics and how they work together to drive performance.
• Provide input and support on routing efficiency, scheduling practices, staffing models, and customer service processes.
• Offer best practices for resolving customer issues and building retention.

Business Planning & Performance Support

• Review, analyze, and discuss P&Ls, Key Performance Indicators (KPI’s), and business goals with each franchisee.
• Support budget development and track against goals throughout the year.
• Help identify operational gaps or missed revenue opportunities and develop strategic plans for improvement.
• Provide advice that improves profitability, service quality, and team accountability.

Technical & Agronomic Support

• Assist with the development of localized agronomic programs.
• Stay updated on agronomic and company philosophical best practices and standards and communicate relevant information to franchisees.
• Partner with the Purchasing Department to support product selection and proper inventory practices.
• Support system-wide training initiatives in agronomy, service delivery, customer interactions, and more.

Marketing & Compliance Support

• Review local marketing efforts and offer guidance on messaging, ROI, and lead tracking.
• Ensure franchisees are aware of and compliant with licensing, branding, and operational standards.
• Communicate updates from the Home Office regarding SOPs, system initiatives, and operational changes.

Qualifications

Required:

• 3–5 years of multi-unit experience in franchise operations, business consulting, or field support.
• Strong understanding of small business operations, financials, and customer experience.
• Excellent communicator with a professional, solutions-oriented approach.
• Proficient in Microsoft 365, with the ability to analyze operational and financial data using spreadsheets and reporting tools.
• Willingness to travel (approximately 30–40%.)

Preferred:

• Experience in lawn care, recurring service industries, or franchising.
• Bachelor’s degree in Business, Management, or related field

What Makes a Great FBC

• You're responsive, approachable, and can influence and motivate others.
• You’re just as comfortable discussing P&Ls as you are learning the operational side of the business, even if lawn care is new to you.
• You don’t just point out problems, you help solve them.
• You understand that franchisees are entrepreneurs and value support that respects their independence.
• You build trust by showing up, following through, and listening well.

Why This Role Matters

The FBC serves as the link between the franchisor and franchisee, bringing support, structure, and guidance to the day-to-day decisions owners face. This role is central to helping franchise owners feel knowledgeable, confident, and successful, while ensuring system standards and company values are upheld.

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